Carlyon Bay Masterplan
Architectural visualisations for a proposed large-scale coastal regeneration scheme in Cornwall (unbuilt)
JJV produced a series of architectural visualisations for the proposed Carlyon Bay masterplan, a large-scale coastal regeneration scheme in Cornwall commissioned by Stride Treglown.
The proposals formed part of an ambitious vision to transform a long-standing redevelopment site into a mixed-use beachfront destination incorporating residential, leisure and public realm uses.
Client: Stride Treglown
Location: Carlyon Bay, Cornwall
Project Type: Mixed-Use Regeneration / Residential Masterplan
Services: Architectural Visualisation, Planning CGI, Masterplan Visualisation
Status: Unbuilt / Planning-stage proposal
Scale: Approx. 500+ homes with leisure, retail and public realm elements
Context: Major coastal regeneration site with significant infrastructure and environmental constraints
SITE CONTEXT
Carlyon Bay is a highly prominent coastal location with a long history of leisure use, industry and previous redevelopment proposals. The visualisation work focused on ensuring the masterplan was presented with a clear understanding of this context, particularly the relationship between built form, public access and the natural coastal landscape
The scheme represented one of the most significant regeneration proposals on the Cornish coast, with plans for a new coastal neighbourhood including residential development, leisure facilities and improved public access to the beachfront.
The visualisations were developed to communicate the scale and ambition of the proposals, helping stakeholders understand how new development would sit within a highly sensitive and complex coastal environment.
Given the scale and sensitivity of the site, the imagery played an important role in supporting planning and consultation processes, translating complex masterplan proposals into clear, accessible visual communication.
The CGI helped illustrate how the development could be integrated with the existing landscape, infrastructure and coastline, supporting discussions around form, density and long-term site regeneration.