86 Horseferry Road
Architectural visualisations for a boutique residential development in the heart of Westminster
Client: Turnqey
Location: Westminster, London
Project Type: Boutique Residential Development
Services: Interior CGI, Exterior CGI, Residential Marketing Visualisation, Interior Styling
Use: Off-plan sales, website launch, marketing collateral
Scope: Three interior visualisations and two exterior visualisations
Development: Five luxury apartments within a £5m residential scheme
PRIME CENTRAL LONDON LIVING
JJV produced a series of interior and exterior architectural visualisations for 86 Horseferry Road, a boutique residential development located in the heart of Westminster.
Created for Turnqey, the imagery was developed to support the sales launch of a collection of five apartments, helping communicate the quality, character and lifestyle aspirations of the scheme while construction was underway. Located moments from Buckingham Palace, St James's Park and the Houses of Parliament, the development occupies one of London's most prestigious residential locations.
INTERIOR DESIGN & STYLING
The project included a collection of bespoke interior visualisations covering living, kitchen and apartment spaces, with interior styling developed specifically for the target market.
Designed to appeal to buyers seeking a high-end London residence, the imagery focused on refined materials, contemporary furnishings and carefully curated lighting to create spaces that feel both aspirational and believable. By establishing a strong interior identity, the CGI helped communicate the lifestyle associated with the development long before completion.
A WESTMINSTER ADDRESS
Westminster remains one of London's most desirable residential locations, combining historic architecture, cultural landmarks and exceptional connectivity.
The CGI helped position the development within this wider context, showcasing a modern residential scheme in a neighbourhood recognised globally for its prestige, heritage and long-term appeal.
Smaller residential developments often rely on a clear and distinctive visual identity to stand out within a competitive market.
The visualisations for 86 Horseferry Road were created to provide a consistent marketing package across digital platforms, sales material and website content, helping prospective purchasers understand both the architecture and the quality of life offered by the development.